Q1. You want to verify that Google Analytics is working immediately after installation. Which report do you review?
- Audience > Active Users
- Acquisition > Overview
- Realtime > Overview
- Behavior > Behavior Flow
Q2. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?
- a high page score
- a low bounce rate
- a high bounce rate
- a low page score
Q3. Of the following segments, which represents the highest value audience?
- users who converted
- sessions with a >80% bounce rate
- all multisession users
- sessions with 0 goal completions
Q4. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
- Remove the tag.
- Move the tag to just before .
- Keep the tag.
- Move the tag to just before .
Q5. What is the hierarchy between sessions, users, and hits?
- User > Session > Hit
- Session > Hit > User
- Session > User > Hit
- User > Hit > Session
Q6. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?
- yes, with a calculated metric
- yes, by viewing in page analytics
- yes, with event tracking
- no, not possible
Q7. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?
- Audience > Behavior > Engagement
- Realtime > Traffic Sources
- Acquisition > All Traffic > Channels
- Acquisition > All Traffic > Referrals
Q8. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?
- Click & Test
- Google Keep
- Express UTM
- Google Analytics Debugger
Q9. You want to track example.com and other example.com using a single property. What must be set up?
- cross-domain tracking
- Google Tag Manager
- Include and Exclude filters
- custom dimensions
Q10. What is the relationship between an event and an event goal?
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured per session.
- An event goal must be created in order to track events.
- An event is a user interaction; an event goal is triggered by a selected event.
Q11. To email notification whenever a goal is completed, what do you configure?
- scheduled emails
- custom alerts
- shared reports
- shared assets
Q12. What is an example of a metric?
- City
- Source/Medium
- Browser
- Pageviews
Q13. What allows you to specify the steps your traffic is expected to take to reach your goal?
- destination
- funnel
- visualization
- Value
Q14. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?
- Benchmarking
- Cohort Analysis
- Network Referrals
- Publisher Referrers
Q15. What is the hierarchy of a Google Analytics account?
- Account > Property > Organization > Views
- Organization > Account > Property > Views
- Organization > Property > Account > Views
- Account > Organization > Property > Views
Q16. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
- campaigns
- revenue
- ecommerce
- ROAS (Return On Ad Spend)
Q17. What must be configured in order for Google Analytics to capture data?
- UTM parameters
- Google Tag Manager
- User- [ ] ID feature
- Analytics tracking code
Q18. If you create a new user at the property level, what does the user inherit access to?
- all the views of that property
- all the accounts in the organization
- Nothing—each permission must be set manually.
- all the properties in the account
Q19. What is an example of data you cannot track in Google Analytics?
- page speed score
- return on advertising spend
- precise user latitude/longitude data
- time on site
Q20. In the following URL, what channel grouping is traffic assigned to?
example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315
- Display
- Organic Search
- Paid Search
Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
- Technology > Browser & OS
- Site Speed > Page Timings
- Mobile > Devices
- Behavior > Engagement
Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
- Hit: Download // Event: Sample Tone // Content: Music
- Category: Music // Action: Download // Label: Sample Tone
- Category: Download // Event: Music // Label: Sample Tone
- Hit: Music // Event: Download //Content: Sample Tone
Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?
- User
- Hit
- Product
- Session
Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
- Use a filter.
- Create a new view.
- This is not possible.
- Use a secondary dimension.
Q25. If you are collecting campaign data, which report shows the results?
- Acquisition > Campaigns > All Campaigns
- Audience > Custom > Custom Variables
- Conversions > Goals > Overview
- Behavior > Events > Overview
Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?
- Acquisition > Overview
- Realtime > Overview
- Behavior > Behavior Flow
- Audience > Active Users
Q27. What does this represent inside of Google Analytics?
- segment
- report tab
- data header
- View
Q28. What is the relationship between an event and an event goal?
- An event goal must be created in order to track events.
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured
- An event is a user interaction; an event goal is triggered by a selected event.
Q29. When configuring the global site tag, where in the HTML should it be placed?
- directly before the tag
- directly after the tag
- directly after the tag
- directly before the tag
Q30. What is this report an example of?
- cohort analysis
- funnel visualization
- user flow
- Treemap
Q31. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?
- one
- three
- two
- four
- Reference
Q32. How do you review the revenue and conversion rate between your traffic sources?
- Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
- View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
- Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
- Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.
Q33. Which calculated metric would return average events per user?
- {{Total Events}} / {{Users}} Type: Float
- {{Goals}} / {{Users}} Type: Percentage
- {{Goals}} / {{Users}} Type: Float
- {{Total Events}} / {{Users}} Type: Percentage
Q34. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?
- Assisted Conversions
- Time Lag
- Path Length
- Shopping Behavior
